Successes in Reducing Theft

Since being introduced in 1992, Datatag has recorded many significant successes in theft reduction. It has assisted in dramatically reducing the amount of stolen property in many markets including Motorcycles, Plant and Machinery, Cycles and Personal Watercraft or "Jet Skis". An independent survey conducted by the Motorcycle Industry Association (MCIA) declared that without Datatag fitted, a motorcycle is more than twice as likely to be stolen. Datatag is supported and recommended by many insurers, authorities and organisations and governing bodies including the Personal Watercraft Partnership (PWP), Auto Cycle Union (ACU), Royal Yachting Association (RYA) and British Marine Federation (BMF).

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Datatag - A unique layered approach to crime prevention and asset identification

Machine Recovery

CESAR Recovery


Cheshire Police Rural Crime Team and Congleton Police recover stolen plant equipment, highlighting the importance of CESAR marking scheme. The Cheshire Police Rural Crime Team recently celebrated the recovery and reunion of a stolen excavator with its rightful owner.

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  • Cheshire, UK
  • March 2023
100% Recovery

Other Recoveries

Datatag Racing Event

Bridewell becomes 2023 Bennetts BSB Champion by half a point!

Tommy Bridewell celebrated an emotional 2023 Bennetts British Superbike Championship title in an incredible Showdown decider, finishing second behind BeerMonster Ducati teammate and title rival Glenn Irwin to take the crown by an unprecedented margin of just half a point.

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Datatag - A unique layered approach to crime prevention and asset identification