Successes in Reducing Theft

Since being introduced in 1992, Datatag has recorded many significant successes in theft reduction. It has assisted in dramatically reducing the amount of stolen property in many markets including Motorcycles, Plant and Machinery, Cycles and Personal Watercraft or "Jet Skis". An independent survey conducted by the Motorcycle Industry Association (MCIA) declared that without Datatag fitted, a motorcycle is more than twice as likely to be stolen. Datatag is supported and recommended by many insurers, authorities and organisations and governing bodies including the Personal Watercraft Partnership (PWP), Auto Cycle Union (ACU), Royal Yachting Association (RYA) and British Marine Federation (BMF).

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Datatag - A unique layered approach to crime prevention and asset identification

Machine Recovery

CESAR Recovery


Cheshire Police Rural Crime Team and Congleton Police recover stolen plant equipment, highlighting the importance of CESAR marking scheme. The Cheshire Police Rural Crime Team recently celebrated the recovery and reunion of a stolen excavator with its rightful owner.

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  • Cheshire, UK
  • March 2023
100% Recovery

Other Recoveries

Datatag Racing Event

Snetterton circuit is one of the UK's finest motor racing facilities, and the country’s newest circuit following a major redevelopment in 2011. The circuit blends a challenging and complex layout with fast straights to create a unique challenge - much of which can be viewed from raised spectator banks to offer some of the best viewing in Britain. The Bennetts British Superbike Championship uses the 300 circuit, which was designed by circuit boss Jonathan Palmer, and features a thrilling mix of corners, some of which are inspired by other circuits across the globe.

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Datatag - A unique layered approach to crime prevention and asset identification