Successes in Reducing Theft
Since being introduced in 1992, Datatag has recorded many significant successes in theft reduction. It has assisted in dramatically reducing the amount of stolen property in many markets including Motorcycles, Plant and Machinery, Cycles and Personal Watercraft or "Jet Skis". An independent survey conducted by the Motorcycle Industry Association (MCIA) declared that without Datatag fitted, a motorcycle is more than twice as likely to be stolen. Datatag is supported and recommended by many insurers, authorities and organisations and governing bodies including the Personal Watercraft Partnership (PWP), Auto Cycle Union (ACU), Royal Yachting Association (RYA) and British Marine Federation (BMF).
Datatag - A unique layered approach to crime prevention and asset identification
Machine Recovery
Identified / Recovered John Deere Gator
Another stolen John Deere gator identified (this time by Lincs Rural Crime and NCATT UK Police) using CESAR scheme and our free police app RAPID. Fantastic to see the CESAR scheme being used to such great effect. In flip flops or boots, it’s another RAPID police ID.
Other Recoveries
Datatag Racing Event
Assen - the Cathedral of Speed - the track plays host to the world's best two-wheel circuit racers across the year, and is renowned by fans globally as one of the best for on-track action. A pilgrimage is expected for British fans travelling across the North Sea for the event, hoping to provide the town of Assen with an incredible atmosphere and the circuit with a capacity crowd come race day!
Datatag Twitter Feed
ROUND RECAP: @Reddingpower leads the way in the @DatatagID Fast Start Award standings, one ahead of @BradRayRacing with @MaxCook_30 in third
— British Superbike Championship (@OfficialBSB) August 17, 2026
Watch all the @thruxtonracing highlights tonight on free-to-air channel @QuestTV at 11pm#ThruxtonBSB #BSB30 pic.twitter.com/QmLu14wqrS
Datatag Facebook Feed
Featured Article of the Month
Featured News Articles
