Successes in Reducing Theft

Since being introduced in 1992, Datatag has recorded many significant successes in theft reduction. It has assisted in dramatically reducing the amount of stolen property in many markets including Motorcycles, Plant and Machinery, Cycles and Personal Watercraft or "Jet Skis". An independent survey conducted by the Motorcycle Industry Association (MCIA) declared that without Datatag fitted, a motorcycle is more than twice as likely to be stolen. Datatag is supported and recommended by many insurers, authorities and organisations and governing bodies including the Personal Watercraft Partnership (PWP), Auto Cycle Union (ACU), Royal Yachting Association (RYA) and British Marine Federation (BMF).

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Datatag - A unique layered approach to crime prevention and asset identification

Machine Recovery

CESAR Recovery


Cheshire Police Rural Crime Team and Congleton Police recover stolen plant equipment, highlighting the importance of CESAR marking scheme. The Cheshire Police Rural Crime Team recently celebrated the recovery and reunion of a stolen excavator with its rightful owner.

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  • Cheshire, UK
  • March 2023
100% Recovery

Other Recoveries

Datatag Racing Event

One of the world's most iconic sporting venues, Brands Hatch continues to host some of motorsport's most prestigious events. The Kent circuit is visited by a huge variety of championships on both two and four wheels – most notably for motorcycles, the Bennetts British Superbike Championship, which races on the Grand Prix circuit twice annually. Beloved by the fans, spectators regularly camp out for the whole weekend creating a festival atmosphere. Brands Hatch sits within a natural amphitheatre to offer dramatic views of some of the sport’s most iconic corners including the legendary Paddock Hill Bend.

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Datatag - A unique layered approach to crime prevention and asset identification