Cookie Policy

What is a cookie?

We aim to be as open and transparent as possible around the information we collect when you visit our website including through the use of “cookies. This policy explains what cookies are and how we use them. It also explains the different types of cookies we use.

When you visit a website, your browser downloads and stores small pieces of data in text files. This data serves as a record of your visit to that site and make some functions of the website possible. Logging in, switching language preferences, using online “shopping baskets” and personalizing a webpage are all possible because of cookies. They also enable websites to see how you use the site so that improvements can be made. You can find more information about cookies at:

Cookies let you navigate between pages efficiently, remembering your preferences, and generally improving your user experience of the website. They can also help to ensure that adverts you see online are more relevant to you and your interests.

A list of all the cookies used on this website by category is set out below.

Categories of cookie we use.
The categories of cookies we use are:

1. ‘Strictly necessary’ cookies:
these cookies are essential in order to enable you to move around the website and use its features.

What strictly necessary cookies do we use on our website?


Cookie Purpose


These cookies store temporary information to enable site functionality. They are automatically deleted when you close your browser.

You may refuse to accept cookies by activating the setting on your browser which allows you to refuse the setting of cookies. However, if you select this setting you may be unable to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you log on to our Website. The use of these cookies will be for statistical and behavioural analysis only and will not be sold or marketed to third parties.

To enable you to use Datatag's online shop. These cookies are essential for the user to move around the website and to use its features, e.g. shopping baskets and e-billing.


By using our website, you agree that we can place these types of cookies on your device.

2. 'Analytical' / 'performance' cookies:
these cookies collect information about how visitors use a website, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies do not collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how a website works. Accepting performance cookies is a condition of using our website. If you reject these cookies then we cannot predict how our website will perform when you visit it nor guarantee your security.

What analytical/performance cookies do we use on our website?


Cookie Purpose

Google Analytics (analytic.js, ga.js, urchin.js)
NID (Google Analytics)
__utma (Google Analytics)
__utmb (Google Analytics)
__utmc (Google Analytics)
__utmt (Google Analytics)
__utmz (Google Analytics)

We use Google Analytics™ to collect information about and analyse how visitors use our website. Google Analytics™ creates a number of first party cookies, all prefixed __utm, as follows:

  • __utma: contains a unique and anonymous identifying ID, which allows us to ensure that subsequent visits to our website are recorded as belonging to the same (unique) visitor. This cookie expires after two years.
  • __utmb: used to stablish and continue a unique user session. Each time you request another page from the website the cookie is updated to expire after 30minutes.
  • __utmc: works with __utmb to determine when to create a new session for a website visitor. This is a session cookie and expires when you exit the browser.
  • __utmt: this cookie is set by Google Analytics - it is used to throttle the request rate for the service - limiting the collection of data on high traffic sites. It expires after 10 minutes.
  • __utmz: tracks how you found us and is used to calculate traffic and navigation within the website. It is updated with every new page view and expires after 6 months.
  • You may also sometimes find a __utmv cookie which relates to custom reporting segments, a feature which is occasionally used on Google Analytics™.

The information collected is completely anonymous and may expire after the current session or last longer. We do not allow external organisations to access, use or share any of this information.

Full details of the cookies which Google Analytics™ uses can be found on the 'Cookies and Google Analytics' page of Google™'s website at:

If you wish to opt out of our use of Google Analytics, you may wish to consider using the Google Analytics Opt-out Browser Add-on, which can be found at:, in order to maintain your experience for the rest of the website.


By using our website, you agree that we can place these types of cookies on your device.

3. 'Functionality' cookies:
these cookies allow the website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customise. They may also be used to provide services you have asked for. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.

Functionality cookies we use on our website.


Cookie Purpose


Vimeo - Name Player

Video Cookies: We may periodically use video services to host video content, and embed content in our web pages to allow you to watch the video without leaving our website. We use a variety of providers, but examples include:

YouTube's embedded player: this currently creates & updates a Flash LSO called We have no direct control over YouTube's use of the data stored in this object. For more information, please read YouTube's privacy policy.

We embed videos from Vimeo. This mode may set cookies on your computer once you click on the Vimeo video player. - See more at:

Facebook Connect / Facebook like button cookies

Twitter Timeline Widget /

From time to time we may embed external content from third party websites within our website, such as plug-ins from Facebook™ and Twitter™. We use these cookies, which maybe session or persistent, as marketing tools for our own business and to provide convenience tools for our visitors. As this content is created by an external service, we have no direct control over the setting or management of these cookies. If you would like to change your third party cookie preferences, please check the third party websites for information on how to manage them.


By using our website, you agree that we can place these types of cookies on your device.

May 2018

Datatag - A unique layered approach to crime prevention and asset identification