Successes in Reducing Theft

Since being introduced in 1992, Datatag has recorded many significant successes in theft reduction. It has assisted in dramatically reducing the amount of stolen property in many markets including Motorcycles, Plant and Machinery, Cycles and Personal Watercraft or "Jet Skis". An independent survey conducted by the Motorcycle Industry Association (MCIA) declared that without Datatag fitted, a motorcycle is more than twice as likely to be stolen. Datatag is supported and recommended by many insurers, authorities and organisations and governing bodies including the Personal Watercraft Partnership (PWP), Auto Cycle Union (ACU), Royal Yachting Association (RYA) and British Marine Federation (BMF).

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Datatag - A unique layered approach to crime prevention and asset identification

Machine Recovery

CESAR Recovery


The Construction Equipment Association's official CESAR Scheme, powered by Datatag technologies, has proven itself once again - recently helping in the recovery of a stolen Thwaites dumper and JCB roller. Read More

  • UK
  • 13/02/2019
100% Recovery

Other Recoveries

Datatag Racing Event

Mackenzie makes history by emulating Father’s success 25 years later.

Tarran Mackenzie completed a dream title victory in the Bennetts British Superbike Championship at Brands Hatch, claiming the coveted crown for the first time, 25 years after his father Niall achieved the same feat for Yamaha.

Datatag: official security supplier to the 2021 British Superbike Championship.

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Datatag - A unique layered approach to crime prevention and asset identification