Datatag Latest News
CESAR AT THE 2008 CECE CONGRESS
The Construction Equipment Security and Registration(CESAR) scheme was on the agenda at the Committee for European Construction Equipment (CECE) Congress held in York October 16th-18th. Rob Oliver Chief Executive of the Construction Equipment Association (CEA) presented the scheme to the 200 European delegates and showed a specially commissioned 8 minute CESAR video on the morning of Friday 17th.
The theme of this years Congress was 'Engineering the Future'. Matthew Taylor, Chief Executive of JCB commended the CESAR scheme in his address to the audience. The CESAR scheme, which has just notched up its 18,000th registration in the UK, has relevance as a powerful anti-theft deterrent, a near fool-proof method of establishing a machines identity and as a control against so called 'grey market' imports of construction equipment, that is machines without a 'CE' mark that may not meet European safety and environmental standards.
Datatag ID Limited, the company that supplies the CESAR 'kits' and manages the scheme on behalf of the CEA arranged an eye-catching display of a £150,000 Ferrari road car and a JCB mini-excavator to make the point that a 'digger' is now 44% more likely to be stolen in the UK than a car. Chief Superintendent Iain Spittal-York Police Area Commander, Matthew Taylor-CEO JCB, Colin Wakeham-President of the CEA and Kevin Howells-MD Datatag ID Limited were interviewed about the effectiveness of the CESAR scheme by film crews and the press outside the conference hotel and in front of the Ferrari and JCB.
All new and existing construction and agricultural equipment can be fitted with Datatag kits and registered with the CESAR scheme.
