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JCB SETS THE STANDARD WITH TWIN ATTACK ON PLANT THEFT
JCB today launches a two-pronged attack on plant theft by announcing proposals to fit machines with CESAR and immobilisers as standard.
With one-in-three of all machines sold in the UK made by JCB, the decision to install CESAR is a major step forward in the clamp down against plant theft and means the company is the first major plant manufacturer to implement the system. The move will also save customers money because JCB Insurance will offer a 15% discount on their standard Plantmaster Insurance premium for machines fitted with CESAR (Construction Equipment Security and Registration scheme). The theft excess will also be waived if a JCB Plantmaster customer makes a claim for a CESAR-fitted machine, which is stolen and not recovered. JCB Insurance will also pay for the retro-fitting of CESAR to existing JCB machines for users who take out a Plantmaster Insurance policy. The drive to reduce plant theft is also boosted by the news that JCB is to introduce vehicle immobilisation packages on its products. Customers will be given the choice of having either a transponder key or a keypad.
CESAR will be fitted as standard on all construction machines from November 2007 and immobilisation will be introduced as standard in the UK. Existing machines can be fitted with CESAR by JCB dealers who are authorised as CESAR installers.
Matthew Taylor, JCBs Group Chief Operating Officer, said: "One-in-three construction machines sold in the UK is a JCB so as the country's biggest plant manufacturer, we are fully committed to helping stamp out plant theft with the adoption of CESAR as standard on our products. Coupled with the introduction of an immobilisation system as standard on our range of machines, JCB is committed to leading the way in the UK on reducing plant theft."
