Datatag ID Limited

CESAR / DATATAG HPI Provenance Check Launch

CESAR, Datatag, HPI Logo


Automotive-style equipment provenance checks are available from today thanks to a new on-line service launched by Datatag in conjunction with HPI, the pioneer and leader in vehicle history checks. The new CESAR branded provenance check provides a new level of assurance whenever a used construction or agricultural machine is bought or sold.

The new service was launched to the press, the insurance and asset finance industry and prospective business users at JCB’s world headquarters at Rocester, Staffordshire this morning. The CESAR provenance check has been developed by Datatag and HPI at the behest of the insurance and asset finance industry which has enjoyed the benefits of accurate history checks for cars and vans for many years, but which had lacked a reliable provenance checking service for construction and agricultural equipment, until today. JCB Finance has, through its work on the FLA’s Asset Registration Group and directly with Datatag, been one of the most active and vocal finance companies calling for such a service.

Rob Oliver, Chief Executive of the Construction Equipment Association commented at the launch, “CESAR has had a huge impact since its launch as it has reduced equipment theft and increased the recovery rate of stolen machines. I am quite sure that CESAR provenance checks will help reduce the anguish and costs inflicted on legitimate businesses by buying or selling a stolen, cloned or fraudulent machine.”

Many stakeholders in the manufacture, supply, financing, and operation of equipment have suffered financial loss by buying or selling a machine with a ‘chequered history’. Amongst frequent problems reported to the police are stolen machines, cloned machines, machines bought or sold when subject to one or more finance agreements, machines which are subject to an insurance claim  and machines which do not meet EU type approval, so called ‘grey imports’.

The new service is simple and quick and provides an instant on-screen report about a machine’s potential ‘hidden history’. Using HPI’s Tradeweb platform and CESAR, DVLA and police databases this new provenance check is both comprehensive and secure. A machine’s 17 character VIN number, registration plate or unique CESAR mark can be used to start a history check on-line, at any time of the day or night. Stolen machines often have their registration plates and VIN numbers removed, modified or replaced by thieves. And there is a growing trend of thieves cloning stolen machines, using fake VIN plates, to try and give them a new ‘legitimate’ identity. By using several databases the CESAR and Datatag provenance check can quickly identify and highlight any inconsistencies in a machine’s history that throw doubt on its legitimacy.

Construction and Agricultural machine owners and operators, franchised and independent dealers, auction houses and the insurance and finance industry can all benefit from a CESAR on-line security check that gives an accurate and valuable insight into a machine’s history and peace of mind.

This new service is available on-line via the CESAR or Datatag web sites. A ‘one-off’ provenance check costs £29.99 excluding VAT. Volume based discounts will be available to business users who register with the scheme.

Commenting at the launch event Kevin Howells, Managing Director, Datatag ID Limited said, “JCB was the venue for the launch of CESAR in 2007 and for the production of the 100,000th CESAR registered machine just over a year ago. I’m delighted to be back in Rocester today for the launch of a new service that is desperately needed to help reduce the impact of equipment theft and finance and insurance fraud. There are simply too many criminals preying on the unwary, trading in stolen or cloned machines or involved in selling machines that they do not own. This new service will be a positive help to legitimate dealers and end users.”


The Finance & Leasing Association (FLA) (

The FLA is the UK’s leading trade association for the consumer credit, motor finance and asset finance sectors, and the largest organisation of its type in Europe. The FLA was formed in 1992 when the Equipment Leasing Association and the Finance Houses Association merged. Our members are banks, subsidiaries of banks and building societies, the finance arms of leading retailers and manufacturing companies and a range of independent firms. The facilities our members provide account for a third of the UK’s unsecured lending and half of all car purchases. Options include finance leasing, operating leasing, hire purchase, conditional sale, personal contract purchase plans, personal lease plans, secured and unsecured personal loans, credit cards and store card facilities.


HPI was formed in 1938, when the fraudulent re-financing of motorcars was becoming a real problem. The six main lenders gathered data on their hire purchase agreements, to ensure that people couldn't repeatedly use their cars as security for multiple loans. All vehicle history checks are not the same. If you want a vehicle history check carried out by the real experts, always insist on a vehicle data check carried out by HPI and look for the official HPI logo. HPI have been checking the histories of used cars since 1938. We were the first to introduce this invaluable service and our many years of experience in the industry means that our HPI Check® service represents the very best in vehicle history checks.

Datatag ID Limited (

Datatag is a leader in security marking technology and registration. Datatag supplies the technology and administers 3 major ‘industry-wide’ schemes, the CESAR scheme for agricultural, construction and industrial equipment that is promoted by the Construction Equipment Association (CEA)and the Agricultural Engineers Association (AEA), The Master Security scheme that protects 90% of new motor bikes, scooters and mopeds supplied in the UK, promoted by the Motorcycle Industry Association (MCI) and the personal watercraft and jet-ski security scheme that is recognised and supported by the British Marine Federation (BMF).

CESAR scheme (

CESAR is the most successful machinery security and registration scheme anywhere in the world. Leading manufacturers including JCB, John Deere, and Massey Fergusson fit CESAR as standard on machines sold in the UK. CESAR has seen sustained growth since its launch in 2007 and there are now (October 2013) over 130,000 pieces of equipment protected and registered on the scheme. The Datatag supplied CESAR security system works by giving each piece of equipment a unique and permanent ‘fingerprint’ using a mix of state of the art security marking technology that includes tamper evident triangular registration plates, Radio-frequency identification (RFID) transponders, forensic liquid DNA and microscopic Datadots®. CESAR is a proven deterrent against theft and an invaluable aid in recovery. CESAR registered machines are 4 times less likely to be stolen and 6 times more likely to be recovered than unregistered machines.

JCB Finance (

JCB Finance Ltd (formerly JCB Credit Ltd) was incorporated in February 1970. JCB Finance's aim is to bring state of the art finance options to the point of sale anywhere in Great Britain for JCB equipment. However, the Company is also able to finance other equipment, providing it is not a new machine that is directly competitive with any of the JCB range. Over the years, this policy has seen JCB Finance not only become the largest owner of JCB equipment in the world, but the Company also funds a wide range of other capital purchases for customers, including almost every type of construction plant available and many items of agricultural equipment. Our customers have ranged from owner-operators, through small and medium sized companies, to PLC's which are household names, Local Authorities and even Government departments.